Abstract
To help overcome preventable health problems in the developed world, the ‘active living’ concept seeks to stimulate people's physical activity in everyday environments. This study contributes to the understanding of the leisure‐tourism‐physical activity relationship by investigating the self‐reported physical activity of holidaymakers on Rottnest Island, Western Australia, compared to their home environment. The qualitative analysis of 41 participant interviews on behaviour, motivation, and constraints revealed that physical activity was seen as leisure on Rottnest but work at home. A uniquely attractive and easily accessible environment and positive social interactions were key contributors to participation in physical activity.