![Sample our Computer Science journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5928/TOC-Subject-Sample-2021-Computer-Science.jpg"})
ABSTRACT
Business intelligence and analytics (BI&A) research has been dominated by conceptual studies, simulations, and case studies, but as the field matures, experimentation is increasing. The use of students as surrogates for managers in experiments is a widespread practice in business research. Managers are difficult to recruit and organise for experimental sessions, adding to the time span and cost of a research project. This paper reports on an experiment where students and managers used a BI&A system to make simulated business decisions. The experiment is the first stage of a larger project. The study found that there were no significant differences between student and manager performance in terms of decision-making quality and efficiency, and they had similar perceptions of BI&A systems use. This paper provides preliminary evidence that high performing graduate students may be used as surrogates for managers for investigations concerning structured decisions that are supported by BI&A systems.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes
1. The identity of the university has been disguised as a condition of ethics approval.