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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 20, 2009 - Issue 1
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Original Articles

Itinerary Planning and Structured Travel—Preferences by Outbound Chinese Holidaymakers

OLIVIA LY WEI YANG Department of Tourism and Hospitality Management, The University of Waikato Management School, Hamilton, 3240, New Zealand E-mail: [email protected]
,
GU HUI-MIN The School of Tourism Management, Beijing International Studies University, No. 1 Dingfuzhuang Nanli, Chaoyang, Beijing, 100024, China E-mail: [email protected]
&
CHRIS RYAN Department of Tourism and Hospitality Management, The University of Waikato Management School, Hamilton, 3240, New Zealand E-mail: [email protected]
Pages 119-133 | Received 22 Mar 2009, Accepted 23 Mar 2009, Published online: 25 Jun 2012
 
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ABSTRACT

This paper reports results derived from a study of 4,248 Mainland Chinese respondents as to preferred itineraries in the south-western United States. The paper thus serves to (a) discuss the role of itineraries in tourism planning (b) discuss typologies of itineraries and (c) discuss the preferences of potential Chinese tourists to the United States in the context of relaxations to the Approved Destination Status (ADS) of the United States with reference to permitted group holiday tours from China that have been permitted since June 2008.

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