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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 20, 2009 - Issue 2
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Refereed Articles

Marketing the National Marine Park Image in Greece

ALEX DEFFNER Department of Planning and Regional Development, University of Thessaly, Pedion Areos, 38334, Volos, Greece E-mail: [email protected]
&
THEODORE METAXAS Department of Planning and Regional Development, University of Thessaly, Pedion Areos, 38334, Volos, Greece E-mail: [email protected]
Pages 307-328 | Received 16 Mar 2009, Accepted 30 Mar 2009, Published online: 25 Jun 2012
 
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ABSTRACT

The purpose of this paper is to uncover the importance of the combination of the global promotion of the image of the Alonnisos National Marine Park through place marketing procedures. The main source used is a research program carried out by the Laboratory of Tourism Planning, Research and Policy from the Department of Planning and Regional Development, University of Thessaly. The goals of the program are the incorporation of the park into an international network of tourism promotion aimed at the strengthening and specialization of tourist attractions, as well as the development of the politics of dialogue between the relevant organisations and the local population.

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