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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 23, 2012 - Issue 2
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Articles

Travel motivations and the influential factors: the case of Penang, Malaysia

Maryam Yousefi School of Housing Building and Planning, Universiti Sains Malaysia, 11800, Penang, Malaysia
&
Azizan Marzuki School of Housing Building and Planning, Universiti Sains Malaysia, 11800, Penang, MalaysiaCorrespondence[email protected]
Pages 169-176 | Received 12 Sep 2011, Accepted 06 Jan 2012, Published online: 09 Mar 2012
 
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Abstract

Travel motivations have been one of the focal points of tourism research for several decades. This study aims to delineate travel motivation of international tourists to Penang, Malaysia. The results of factor analysis indicated that “novelty and knowledge seeking” and “cultural and historical attractions” were the most agreed upon push and pull travel domains for international tourists travelling to Penang.

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