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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 26, 2015 - Issue 1: Special issue: Improving marketing effectiveness: advances in tourism, travel, hospitality and leisure marketing
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People, partnerships, packaging, and programming: 4Ps to success: a portrait of Alastair Morrison

Svetlana StepchenkovaDepartment of Tourism, Recreation, & Sport Management, College of Health and Human Performance, University of Florida, 312 Florida Gym, P.O. Box 118208, Gainesville, FL32611-8208, USACorrespondence[email protected]
Pages 129-136 | Published online: 22 May 2014
 
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Acknowledgements

I am thankful to Alastair's colleagues, collaborators, and fellow researchers Drs Joseph O'Leary, Philip Pearce, Bihu “Tiger” Wu, Isabelle Frochot, and SooCheong (Shawn) Jang, as well as his former graduate students Drs Eric Brey, Dae-Young Kim, and Liang (Rebecca) Tang for providing their perspectives to this portrait and, thus, helping me to “triangulate” Alastair's achievements and impact on the tourism field as a researcher, collaborator, practitioner, educator, and mentor.

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