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ABSTRACT
Tourism based on cultural issues is growing fast in recent years. This type of tourism promotes the diversification of demand and supply at destinations, while keeping and valuing the local culture. Improving our knowledge on cultural tourism could help to foster the sustainability of destinations. Despite efforts devoted to define the “cultural tourist”, still little is known about her/his particular behaviour. The objective of this paper is twofold. First, identifying the profile of cultural tourists versus visitors not pursuing any cultural activity. Second, and building on econometric modelling, comparing the behaviour of these two groups in terms of factors influencing expenditure and trip satisfaction. All these findings are putted in context regarding the literature on tourism sustainability.
Acknowledgements
Prof. Luisa Alamá-Sabater would like to thank the Spanish Ministerio de Economía y Competitividad (Project ECO2014-55221-P) for their financial support.
Notes
1. More details on questionnaires can be found at: http://estadisticas.tourspain.es/en-EN/estadisticas/egatur/metodologia/referencia%20metodolgica/Technical%20Sheet.pdf.
2. For further details on computation see, for example, Wooldridge, Citation2010.
3. Estimations employing truncated regression and tobit models provide similar coefficients in the case of the expenditure function (Brida & Scuderi, Citation2013). Truncated negative binomial also render similar results that non-truncated function. In both cases, we follow the simplest or parsimonious approach in estimation (Thrane, Citation2015).