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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 29, 2018 - Issue 3
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Article

A taste of home - choosing a destination wedding

Mitra EtemaddarDepartment of Marketing, School of Business, University of Otago, Dunedin, New ZealandCorrespondence[email protected]
,
Maree ThyneDepartment of Marketing, School of Business, University of Otago, Dunedin, New Zealand
&
Andrea InschDepartment of Marketing, School of Business, University of Otago, Dunedin, New Zealand
Pages 422-432 | Received 02 Jul 2017, Accepted 24 Jan 2018, Published online: 03 Feb 2018
 
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ABSTRACT

This paper analyses the destination wedding choice through a diasporic perspective by examining a Turkey wedding chosen by an Iranian diasporic family. The research findings illustrate how searching for certain aspects of an “ideal home” compels a group of people to choose a destination wedding because they are not able to celebrate their wedding in their original homeland or their country of residence. Within this new context, this study provides insight for destination wedding planners in an underresearched niche market with special demands and characteristics.

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