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No potential conflict of interest was reported by the authors.
Additional information
Notes on contributors
Francesca Magno
Francesca Magno, Ph.D. in Marketing, is an assistant professor at the University of Bergamo (Italy). Her academic and research interests include services management and marketing, tourism and hospitality marketing, product crises and brand management.
Fabio Cassia
Fabio Cassia, Ph.D. in Marketing, is an assistant professor at the University of Verona (Italy). His research interests are related to services management and marketing, service logic, tourism and hospitality marketing, business-to-business relations.