How perceived risk and animosity towards a destination may influence destination image and intention to revisit: the case of Rio de Janeiro

ABSTRACT

This research aims to explore how animosity and perceived risk influence the image of a destination in its three dimensions cognitive, affective and conative. The current study also examines how the three dimensions of image influence the intention to revisit a destination. Evidence from 402 tourists who visited Rio de Janeiro suggest that perceived risk negatively and significantly influences cognitive, affective and conative images. Animosity does not influence significantly cognitive image and this, in turn, does not predict tourists’ intention to revisit. Yet, animosity negatively and significantly influences affective and conative images.

KEYWORDS:

• Perceived risk
• animosity
• cognitive image
• affective image
• conative image
• revisit intentions

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Sandra Maria Correia Loureiro

Sandra Maria Correia Loureiro current research interests include relationship marketing and tourism marketing issues. Her papers have been published in a variety of peer reviewed journals that include Anatolia, International Journal of Hospitality Research, Journal of Retailing, or Journal of Business Research. Her work has also been presented at respected international conferences such as World Tourism Summit, EMAC, ANZMAC and KAMS-GMC. Sandra serves as a reviewer for several international journals and conferences and has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology).

Sónia Jesus

Sónia Jesus is graduated from Instituto Universitário de Lisboa ISCTE-IUL in 2018 with a Master of Science in Marketing, and before that she took a Bachelor degree in Management. She is currently working in the After-sales Marketing Department of an automotive company and previously she worked on the banking sector. Her interests include digital marketing, strategic marketing, tourism and destination marketing and customer engagement. In her spare times she likes to travel and plan the next adventures.