Institutionalization of the sharing in the context of Airbnb: a systematic literature review and content analysis

ABSTRACT

Recent changes in information technologies have transformed business models and shifted consumption patterns, facilitating the rapid rise of the sharing economy, fostering non-traditional direct trading relationships between providers and end-users through online platforms. Exploring the institutionalization of the sharing economy, in particular Airbnb, this study analyses representations of the sharing economy in the academic literature alongside news articles about Airbnb. To explore the concerns expressed by journalists and academics in their coverage of the sharing economy, representative texts from both fields were analysed, revealing implications for scholars, journalists and providers in the traditional and sharing accommodation sectors.

KEYWORDS:

• Sharing economy
• Airbnb
• collaborative consumption
• institutionalization
• media discourse

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Gokce Ozdemir

Gokce Ozdemir received her PhD in Tourism Management from Dokuz Eylül University and her Associate Professorship in Marketing. Her research interests specifically include tourism and destination marketing.

Duygu Turker

Duygu Turker is an Associate Professor of Management and Organization at the Faculty of Business, Yasar University. Her research interests include social responsibility, business ethics, sustainability, entrepreneurship, and social innovation.