Acknowledgments
The author wishes to express his gratitude to the Universiti Teknologi MARA for awarding the fundamental research grant, which facilitated the development of this manuscript. This study also appreciates Siti Nor Aminah, Nor Ain and Ainun Mardziah efforts during the data collection.
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No potential conflict of interest was reported by the author(s).
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Notes on contributors
Mohd Hafiz Hanafiah
Mohd Hafiz Hanafiah is an Associate Professor at the Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Malaysia. He completed his PhD in Hotel and Tourism Management from UiTM in 2016 and Master in Economics from Universiti Malaya in 2008. He is an active author, authoring multiple research papers in tourism and hospitality management, focusing on competitiveness, sustainable development and technology adoption.
Muhammad Aliff Asyraff
Muhammad Aliff Asyraff is a Lecturer at the Faculty of Hotel & Tourism Management, Universiti Teknologi MARA. He completed his MSc in Tourism Management in 2014 and currently pursuing his PhD in social media usage in tourism. His research area is on tourism management and marketing.