ABSTRACT
Although social media studies in tourism are increasingly important, little is known about factors influencing intention of sharing tourism experiences in social media. Tourists are unwilling to share experiences as much as tourism business expected. Thus, this article aims to identify the relevant theories and influencing factors through Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA). The paper reviews 31 hospitality and tourism articles published until June 2021. As there is a lack of widely used theory, a model combining the Theory of Planned Behaviour and Technology Acceptance Model is proposed. The study highlights the influencing factors of sharing tourism experiences in social media from different perspectives with an integrated model and provides implications for researchers and destination managers.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Funding
Notes on contributors
Zhiqi Lin
Lin Zhiqi is a Ph.D. candidate with a subject major in Hospitality and Tourism, Taylor’s University, Malaysia. She earned a Master of International Hospitality Management in 2021, Taylor’s University, Malaysia. Her research interest areas include tourist behaviour, tourism experiences, heritage tourism, and tourism marketing.
S. Mostafa Rasoolimanesh
S. Mostafa Rasoolimanesh is an Associate Professor and Director of Centre for Research and Innovation in Tourism (CRiT), in Taylor’s University, Malaysia. His research interest areas contain sustainable tourism, heritage tourism, community participation, residents’ perceptions, and urban sustainability. He has published widely in top tier journals and serves as Editorial Board member of several tourism and hospitality journals.