Decoding the hummus trail of India: regaining the lost prudence

ABSTRACT

The paper explores the menace of drug tourism on the hummus trail of India. The study unfolds Israeli tourists’ socio-psychological background, motivations for escape and transformation, and drug use behaviour in India. A qualitative research design was applied to understand travel experiences. The finding highlights three significant themes supported by textual descriptions of narratives produced as evidence. Schmoll’s tourism consumer choice model was used to understand the travel decision-making process. The study proposes curating spiritual experiences through tourism for people’s mental health and well-being by replacing drug abuse on the hummus trail of India.

KEYWORDS:

• Hummus trail
• mental health
• well-being
• spirituality
• spiritual tourism
• India
• Drug Tourism

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Rohan Bhalla

Rohan Bhalla is a Senior Research Fellow pursuing his Ph.D. from the Department of Tourism and Hospitality Management, Faculty of Management Studies from Jamia Millia Islamia, New Delhi, India. He is Gold Medallist in Management and Tourism studies at the postgraduate level. He is an avid researcher and has written research papers in ABDC and Scopus-indexed journals and book chapters for international publishers. His area of interest is transformational tourism, spirituality, spiritual tourism, regenerative tourism, rural tourism, organizational behavior, human resource management, psychology, sociology, and general management.

Nimit Chowdhary

Nimit Chowdhary is a Professor and Head of the Department of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. He is an avid researcher and author with nine books and more than 115 papers to his credit. He has extensive experience in teaching, research, training, and consultancy. His interests are destination management, tourism marketing, entrepreneurship and tour guiding, and leadership. He has more than 25 years of experience in academics.