How vacation satisfaction shapes relationship quality among Indian couples

ABSTRACT

This study explores the impact of vacation satisfaction on relationship quality in diverse Indian couples. It considers factors such as commitment, relationship type, and demographics. The research also explores the influence of travel motivations on relationship quality, encompassing aspects like goal attainment and commitment. The results indicate that Push and Pull motivations positively contribute to vacation satisfaction, underscoring their role in enhancing satisfaction. Moreover, the study emphasizes the importance of vacation satisfaction, commitment, and relationship quality in overall relationship quality improvement. Notably, different relationship types (cohabiting, not living together, married) do not alter the link between vacation satisfaction and relationship quality. The paper concludes with implications derived from the findings of the study.

KEYWORDS:

• Relationship quality
• vacation satisfaction
• relationship commitment
• push and pull motivation
• relationship type

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Arun Bhatia

Dr. Arun Bhatia is an academician and tourism researcher at the Central University of Himachal Pradesh, India. His research interests include ICT and Tourism and Gender discourse in Travel and Tourism.

Jeetesh Kumar

Dr. Jeetesh Kumar is a Senior Lecturer and Associate Director of the Centre for Research and Innovation in Tourism (CRiT) at Taylor’s University. His research interests include sustainable tourism, community participation, economic impacts, and economic modelling.

Sana Maidullah

Dr. Sana Maidullah is an Assistant Professor at the Indian Institute of Management, Sirmaur, India. Her research interests include multi-variety and multi-dimensional tourism product design, communication, and environmental design.