Igra mačke z mišjo: medijska regulacija v Evropski uniji v času algoritmizacije komuniciranja

Abstract

Digitalno vladovanje, ki se razvija v državah članicah EU kot odgovor na izzive avtomatiziranega in algoritmiziranega komuniciranja ob ujetosti državne in evropske medijske regulacije v analogne koncepte in rešitve, je zaradi kompleksnosti redko predmet celostne obravnave. Predlagan metodološki pristop, utemeljen na konceptu vladovanja in splošni teoriji sistemov, ki povezuje družbene, ekonomske in tehnične koncepte, ter obseg primerjalne raziskave, ki vključuje 24 držav članic EU, omogočata celovit vpogled v stanje vladovanja v EU. Rezultati raziskave so predstavljeni v kontekstu procesov transformacije regulacije in vladovanja ter širših medijskih in družbenih sprememb, pri katerih se zdi, da je regulacija vedno nekaj korakov za tehnološkimi podjetji, zdaj že pomembnimi globalnimi političnimi akterji, kot v igri mačke in miši, v kateri bi morale države pokazati več spretnosti, odločnosti in sodelovanja, korporacije pa več družbene odgovornosti.

Cat-and-Mouse Game: Media Regulation in the European Union in the Age of Algorithmisation of Communication

Digital governance has been evolving in the EU Member States in response to the challenges of automated and algorithmic communication alongside national and European media regulation still captured in analogue concepts and solutions, is rarely the subject of holistic consideration due to its complexity. We propose a methodological approach based on the principles of good governance and general systems theory, which integrates social, economy and technical concepts into a comprehensive evaluation framework of the state of digital media governance in EU. The scope of comparative research involving 24 EU Member States provides a comprehensive insight into the state of governance in the EU. The results are presented in the context of transformation of regulation and governance as well as broader media and social changes, in which regulation seems to always be a few steps behind technology companies, now important global political players, as in a game of cat and mouse in which states need to show more skill, determination and collaboration, and corporations more social responsibility.

KLJUČNE BESEDE:

• medijska regulacija
• digitalno vladovanje
• družbena omrežja
• Evropska unija

KEYWORDS:

• media regulation
• digital governance
• social media
• European Union

ORCID

Tanja Kerševan Smokvina http://orcid.org/0000-0001-8318-455

Notes

1 Projekt so sestavljale naslednje raziskovalne ustanove in podjetja: National University of Ireland, Irska (koordinator projekta); Skola Komunikacie a Medii, Slovaška; Data Poslovne Storitve, Slovenia; Pan European ICT & E-business Network for SME Association Internationals, Belgija; Sdruzenie Bulgarska Asociacia na Softuernite Kompanii Bascom, Bolgarija; Institut Jozef Stefan, Slovenija; Ontotext AD, Bolgarija; Non-Govermmental Organization Agency Of European Innovations, Ukrajina; Media 21 Foundation, Bolgarija; Universidade Catolica Portuguesa, Portugalska; Partnerstvo za Drustveni Razvoj Udruge, Hrvaška; It-Forum, Danska; Latvijas Universitate, Latvija; Hellenic Foundation for European and Foreign Policy (ELIAMEP), Grčija; Mediaframe Limited, Združeno kraljestvo.