ABSTRACT
This paper discusses the development of the Toowoomba Surat Basin Enterprise economic development organization and how it used marketing and marketing support activities to enhance the region’s entrepreneurial ecosystem and foster entrepreneurial activity by local firms.
Acknowledgements
Dr Morgan Miles (Professor of Entrepreneurship, Charles Stuart University) contributed to components of the research project from which this paper was derived.
Disclosure statement
No potential conflict of interest was reported by the authors.
ORCID
Megan Woods http://orcid.org/0000-0002-6462-7692
Rajendra P. Adhikari http://orcid.org/0000-0002-1426-0570
Robyn Eversole http://orcid.org/0000-0001-7482-6188