ABSTRACT
This case discusses Ivory Coast's floating island resort – L'île Flottante, a sustainable tourism initiative in Abidjan that innovatively reuses single-use plastic products to address irresponsible consumption of single-use plastic and raise awareness through ecotourism. Innovative entrepreneurial initiatives like these are essential towards sustainable development. Sustainable Development Goal 12 (SDG 12) addresses this concern of responsible consumption focusing on growth that does not put the future of this planet at risk. The consumers also have a major role to play in adapting to and inspiring sustainable and socially motivated business ideas like L'île Flottante. Scaling up such initiatives and implementing them across different industries can address concerns and promote sustainable development and economic growth.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1 The 4R waste management principle is based on Reduce, Reuse, Recycle, Recover. The idea is based on using waste materials, maintaining, environmental health, minimizing land water pollution, reducing unnecessary consumption, promoting bio-degradable product usage, utilizing products’ maximum life.
2 SDG 12 covers responsible consumption where the goal is to create a world where consumption today does not put at risk the recovery of this planet's resources and allows the Earth to heal itself without putting future generations at risk.