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MUSEUMS, LOCAL DEVELOPMENT AND WELL-BEING

Intangible Cultural Heritage as a Catalyst for Local Development and Well-being: The Case of Pleternica, Croatia

Pages 156-167 | Published online: 23 Dec 2019
 

Notes

1 Pleternica was first mentioned in 1270 as ‘Saint Nicolas’ in 13th century church documents, and as ‘Pleternica’ in 1427 (The Miroslav Krleža Institute of Lexicography, Citation2019). Despite Pleternica’s long history, it officially gained the status of a town in 1997.

2 Our primary source is The Routledge Companion to Intangible Cultural Heritage, Cultural Tourism: The Partnership Tourism and Cultural Heritage Management, especially the safeguarding of intangible cultural heritage through the bottom-up approach shown in Guyana (Mazel et al., Citation2017, p.81-96). In Museums and Communities: The Politics of Public Culture, Intangible Heritage and the Museum: New Perspectives on Cultural Preservation, we were inspired by the idea of a museum as a tool for community empowerment (Fuller, Citation1992, pp.327-367).

3 The economic growth of Pleternica is equally important in our work. However, in the work done so far with the community, our focus was on heritage interpretation, thus the economic growth is not the object of our research.

4 All translations of original bećarac songs are from the following source: Bourek’s Bećarac: An Animated Film by Andrija Mutnjaković. Available at: https://hrcak.srce.hr/138402 [Accessed 04 November 2019].

5 Stakeholders ‘include host communities or cultural groups that live near a heritage asset or are attached to it culturally’ (McKercher and du Cros Citation2002, p.57).

6 For a broader explanation of flexibility in personality theories, see the Encyclopedia of Creativity, edited by Steven R. Pritzer and Marc Runco (2011).

7 Hoff also delves into the idea that an efficient heritage interpretation project also heavily relies on the community’s direct participation, including on a decisional level. Indeed, ‘[p]articipation and decision making also helps foster the trust in one another which is necessary for a willingness to subscribe to communal (vs. individual) solutions to problems and needs. Moreover, without participation in the process of setting priorities and goals, people in societies around the globe are increasingly unwilling to accept strategies imposed by elitist, bureaucratic, or authoritarian powers’ (Hoff Citation1998, p.11).

8 It should be pointed out that the interaction between museums and their immediate environment was brought to the fore as early as 1972, during the ICOM Santiago de Chile round table, and that ICOM was first to articulate the foremost role of a heritage community in the interpretation of its own heritage. As Fuller (Citation1992) explains, ‘Chile claimed – for the first time, officially – that a museum should be integrated with the society around it’ (Fuller Citation1992, p.329). This led to a revision of the ICOM definition of the museum, which came to state that the museum should be an institution ‘in the service of society and its development.’ (Fuller Citation1992, p.329).

9 One of them was Interreg Europe (2014-2020), an EU programme that aims to strengthen interregional cooperation.

10 For more about the workshop in Pleternica and our work, see: http://www.muze.hr/news/workshop-for-the-museum-of-becarac-in-pleternica [Accessed 04 November 2019].

11 Ganga is a folk song from western Bosnia and Herzegovina, Dalmatia (a southern region bordering with Bosnia Herzegovia) and Montenegro.

12 Both bećarac and ganga are cited in UNESCO’s List of Intangible Cultural Heritage. Ganga is on the list as a form of ojkanje singing, available at: https://ich.unesco.org/en/lists?text=&country[]=00058&multina-tional=3&display1=inscriptionID#tabs [Accessed 06 November 2019].

13 For more about the programme, see https://hkcp.hr/novosti/s-becarcem-od-ma-lena [Accessed 04 November 2019].

14 The Bećarac Square was opened for the public on 14 July 2019, and the Ganga Square and Haiduk on 28 June 2019.

Additional information

Notes on contributors

Dragana Lucija Ratković Aydemir

Dragana Lucija Ratković Aydemir is the founder and CEO of Muses Ltd since 2005. She is a pioneer in the field of cultural management and heritage interpretation in Croatia. To this day, she has led more than 60 projects in the areas of cultural heritage protection, museology and heritage interpretation, cultural policies and cultural tourism. These include the ecomuseum of Batana, listed since 2016 in the UNESCO List of Intangible Cultural Heritage. She is a member of various professional associations, including Interpret Europe (as a Supervisory Committee Member) and the International Council of Museums (ICOM).

Helena Tolić

Helena Tolić is an ethnologist and cultural anthropologist who works as a heritage interpreter and cultural tourism manager for Muses Ltd. She is interested in the influence of cultural tourism and the tourism industry on local communities. She is the author of The Split Street of Radunica as a Tourist Destination: A Study of Social Interactions (title translated by the author), a book that analyses the impact of mass tourism on one street in the city of Split, Croatia. She is currently a PhD student at the Faculty of Humanities and Social Sciences at the University of Zagreb.

Ivana Jagić Boljat

Ivana Jagić Boljat graduated from the Faculty of Economics in the University of Zagreb, and also pursued studies in Museology and Heritage Management at the Faculty of Humanities and Social Sciences there. She works as a museologist and tourism manager for Muses Ltd. Thus far, she has participated in the development of over 20 interpretation plans and museum concepts. She is an active member of Interpret Europe and ICOM.

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