Low carbohydrate information, consumer health preferences and market demand of fruits in the United States

Abstract

We assessed the impacts of low carbohydrate information on the market demand of US fruits using almost ideal demand system, Rotterdam and double-log models. Results indicated significant positive impacts of low carbohydrate information on the market demand of grape and lemon. However, a significant negative effect exists on market demand of apples and bananas. Majority of the estimated elasticities are consistent in terms of expected sign and magnitude across all models.