Abstract
This article identifies the web technologies adoption pattern of agri-food industries considering a set of characteristics which include location, economic performance and previous history of adopting innovations. Our main results highlight that, together with certain firm characteristics, rural locations act as an accelerator for the adoption of web technology, compared to the slower adoption rate in urban areas.
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Acknowledgements
The authors are grateful for the support received from the Universitat Politècnica de València, (PAID-06-12).
Funding
The translation of this article was funded by the Universitat Politècnica de València.
Notes
1 SABI: Sistema de Análisis de Balances Ibéricos. It is published by Bureau van Djick.