ABSTRACT
This article aims to evaluate the external benefits of increasing bioethanol consumption by applying a choice experiment (CE) approach. The attributes considered are improvement in energy security, reduction of air pollutants emissions, mitigation of carbon dioxide emissions, and new job creation. In order to reflect the preference heterogeneity in investigating the CE data gathered from a survey of 600 South Korean people, Bayesian estimation of a mixed logit model is applied.
Disclosure statement
No potential conflict of interest was reported by the authors.