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Applied Economics Letters Volume 27, 2020 - Issue 12
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Research Article

How do loss aversion and technology acceptance affect life insurance demand?

Bálint Zsolt NagyFaculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, RomaniaCorrespondence[email protected]
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,
Mónika Anetta AltFaculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, RomaniaView further author information
,
Botond BenedekFaculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, RomaniaView further author information
&
Zsuzsa SăplăcanFaculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, RomaniaView further author information
Pages 977-981 | Published online: 09 Aug 2019
 
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ABSTRACT

The present questionnaire-based study combines and expands technology acceptance and behavioural (risk and loss aversion) variables in explaining the demand for life insurance products. Loss aversion is inversely related to the proxy for life insurance demand and two technology acceptance related factors (usefulness of online technology and acceptance of smart devices) have a significant positive influence.

JEL CLASSIFICATION:

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

Additional information

Funding

This work was supported by the Magyar Tudományos Akadémia [4039/1/2018/HTMT].

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