ABSTRACT
This paper proposes new methods to assess the myopic loss aversion premium (the expected return-differential) based on an experimental design by eliciting both willingness-to-pay and allocation percentage figures and also by inferring and comparing absolute risk aversion coefficients. Our results indicate a high level of loss aversion and support the existence of the myopic loss aversion bias.
Disclosure statement
No potential conflict of interest was reported by the author(s).