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Research Article

Higher risk exposure in gains brings more risk-taking in losses: an experimental study

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Pages 1212-1219 | Published online: 13 Feb 2023
 

ABSTRACT

Past experiences play a key role in shaping risk preferences. Several experimental studies have found that the impact of antecedent risk exposure on subsequent risk-taking behaviour varies across domains, but a gap still exists in the literature with respect to how this dynamic is shaped by gains and losses. This paper experimentally reveals that exposure to a higher level of risk in the gain domain makes individuals more risk-taking in the subsequent loss domain and vice versa.

JEL classification:

Acknowledgements

This research was supported by the National Natural Science Foundation of China (72103066 and 71973048); the Basic and Applied Basic Research Foundation of Guangdong Province (2020A1515110123).

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

The work was supported by the National Natural Science Foundation of China [71973048,72103066]; Basic and Applied Basic Research Foundation of Guangdong Province [2020A1515110123]

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