Internal Communications: Today's Strategic Imperative

Abstract

This empirical study of major UK firms and organizations focuses on the role of internal communications within the total communications strategy and on the management of relationships between the organization and its employees: the internal audience. It examines the organizational role of internal communications in building and nourishing employee relations, establishing trust, providing timely and reliable information and thereby contributing to general motivation, particularly in times of change and stress. The conclusion is that communication with the internal audience makes a significant contribution to a fully developed corporate communications strategy.

Keywords:

• Corporate communications
• employee relations
• public relations