Reshaping the boundaries of marketing communication to bond with consumers

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Notes on contributors

Rossella C. Gambetti

Rossella C. Gambetti, Ph.D., is Assistant Professor of Management Sciences at the Università Cattolica del Sacro Cuore, where she teaches corporate and marketing communication, and she coordinates the International Postgraduate Master in Corporate Communication. Her current research topics include consumer–brand engagement, unconventional brand communications, and branding strategies. She has published in California Management Review, Health Risk & Society, International Journal of Market Research, Marketing Theory, and Journal of Marketing Communications.

Don E. Schultz

Don E. Schultz, Ph.D., is Professor Emeritus-in-Service of Integrated Marketing Communications at the Medill School, Northwestern University and President of the consulting firm Agora in Evanston, Illinois. He is a Visiting Professor at Cranfield School of Management, UK, adjunct Professor at Queensland University of Technology, Brisbane, Australia, and visiting Professor at the Tsinghua University, Beijing, China. He has consulted and lectured on integrated marketing communication, advertising, branding, and communication management globally. His articles have appeared in leading academic journals and professional publications. He has also published more than 26 books on integrated marketing communications and branding strategies.