Correction to: Do low involved brands have better consumer perception due to product placement in emerging markets?

This article refers to:

Do low involved brands have better consumer perception due to product placement in emerging markets?

Srivastava, Rajesh (2017). Do low involved brands have better consumer perception due to product placement in emerging markets? Journal of Marketing Communications.

https://doi.org/10.1080/13527266.2017.1414705

When the above article was published online, the statement on page 6, section 5.3. Sample design “In our study, 78% are below 35 years. Male (54.3%) and females (45.7%) participating in our study. This compared to average norms of 1.06 males (s) /female (Census India 2014). Percentage of undergraduates are forty-three compared to thirty-two of post-graduates of our consumer survey.” was duplicated and stated again on the next paragraph.

This has now been corrected in the online version.

The author apologizes for this error.