Israeli public relations and the Internet

Abstract

This paper explores Israeli online public relations practice, including Web 1.0, and social media usage among Israeli public relations practitioners and organizations. The paper demonstrates a gap between the dialogic potential of the Internet and its actual utilization by Israeli practitioners and organizations. Still, it is expected that Internet usage, and mainly social media usage among Israeli practitioners will grow as well as their awareness to the dialogic and interactive potential of social media.

Keywords:

• Internet
• public relations
• Israel
• PR 2.0
• social media

Notes

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