401
Views
6
CrossRef citations to date
0
Altmetric
Original Articles

Visible images of disabled students: an analysis of UK university publicity materials

&
Pages 371-385 | Published online: 24 Jan 2007
 

Abstract

This paper analyses the portrayal, within UK universities’ publicity materials, of disabled students and disability services. Basic public relations practices explain that an organisation should know its audiences and focus its messages accordingly. We argue that recruitment is an issue which cannot be ignored in discussions of learning and teaching. It is a fundamental aspect of higher education: without students there would be no learning, teaching or curriculum. By failing actively to recruit disabled students, universities will miss out on the diversity and valuable contributions of an important group. Our analysis indicates that recruitment of disabled students does not appear to be a priority in many universities. There are significant numbers of prospective disabled students in the community; some universities could be taking more proactive measures to recruit this group of students.

The authors are grateful to Professor Beth Haller, University of Towson, USA, for her advice about this article.

Notes

1. The authors wish to point out that their research has focussed on photographs of disabled students with visible impairments and has therefore not included students whose impairments may be non-visible.

2. Oxford University reported 626 (3.6%) of students in 2001/2002 who had identified as disabled.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 467.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.