Abstract
The direction of reading has been found to have a significant effect upon aesthetic preference, with left-to-right readers showing a preference for stimuli with a rightward directionality while right-to-left readers prefer stimuli with a leftward directionality. This study looks at a large set of posed, studio photographs to study the cultural interaction between direction of reading and lateral organisation, comparing a corpus of 735 nineteenth-century photographs from Iran (right-to-left reading) with a similar corpus of 898 photographs from Spain (left-to-right readers). Five separate types of composition were studied: linear ordering, usually by height; couples; individuals posing by a chair; individuals posing by a table; and portraits. Lateral preferences were found for all five types of photograph, with the lateral organisation of Iranian photographs being the reverse of that in the Spanish photographs. These data provide support for the influence of direction of reading upon aesthetic organisation in naturalistically produced photographs.
Acknowledgments
I wish to thank Dr Chris McManus for his fundamental and generous help in writing this paper. He guided me all through the experiment, and basically taught me how to do all the statistical calculations and the proper interpretation of the results found in this study. For their help on gathering books on nineteenth-century Iranian photography, thanks are due to Rana Javadi, Alireza Darvish, Hadi Taghasinab, Dr Reza Sheikh, and Mohammad Reza Tahmasbpour. For their continuous support and guidance as supervisors of my PhD thesis on nineteenth-century Iranian portrait photography, and for their suggestions regarding the topic of this paper, thanks are due to Prof. Dr Kitty Zijlmans, Dr Helen Westgeest, and Prof. Dr Just Jan Witkam.