Abstract
This study introduces the transformation process of a company's non-market strategy from corporate social responsibility to creating shared value (CSV). The proposed framework depicts supplier relationship management (SRM) activity, through the case of a Korean bakery franchise, using non-market strategies as a tool for SRM. The analysis explains the backgrounds of the transformation and the ramifications of the changes on SRM actions, such as mutual firm foundations, long-term contracts, and temporal relations. A mutual firm is suggested as the representative form of CSV activity within a triple helix innovation that would create business and social value, ultimately achieving regional resilience.
Additional information
Notes on contributors
Dongmin Lee
Dongmin Lee (the first author) is a researcher of Program in Regional Information at Seoul National University. Her research interests include food marketing for food industry.
Junghoon Moon
Junghoon Moon is an Associate Professor of Program in Regional Information at Seoul National University. His research interests include food marketing and strategies, and information management for food industry. One of his studies was awarded best paper of the year at AMCIS (Americas Conference on Information Systems) 2006.
Jongpyo Cho
Jongpyo Cho is a researcher of Program in Regional Information at Seoul National University. His research interests include consumer behaviour for food industry.
Hyoung-Goo Kang
Hyoung-Goo Kang is an Assistant Professor of the Department of Finance at Hanyang University Business School. His research focuses on financial innovations, innovative institutions, and non-technological innovation. He is also a non-resident research fellow of the Edmond J. Safra Center for Ethics at Harvard University.
Jaeseok Jeong
Jaeseok Jeong is an Associate Professor of Marketing in International Business at Graduate School of Pan-Pacific International Studies at Kyung Hee University. His research interests include marketing metrics and strategic marketing management.