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ABSTRACT
Few studies have investigated salmon consumption and trade in unconventional emerging markets. Using import data, we calculate average per capita monthly salmon consumption in Taiwan, where all supply is imported, and use weighted least squares regression to relate it to economic variables, such as price, income, product types, and the exchange rate. By doing so, we interpret importers’ willingness to import and the features of salmon consumption. Results show complementarity between frozen and fresh salmon import quantities, insignificant exchange rate pass-through effects, and strong seasonal factors affecting salmon import quantity. In addition, the import price elasticity of fresh salmon is slightly larger than one, and the income elasticity is 1.33. We conclude that salmon has already become an important item for Taiwanese consumers, representing a case of globalization and liberalization. By explicating attributes of emerging seafood markets, this analysis will support stakeholders to formulate seafood trade policies and marketing strategies.