COVID-19 and perceived risk: examining mortality salience and political decision-making during a pandemic

Abstract

Four experiments were administered throughout the COVID-19 pandemic: April/May 2020 (n = 587), September/October 2020 (n = 279), March/April 2021 (n = 590), and September 2021 (n = 353) with a national sample of Americans. Using Terror Management Theory (TMT), these set of studies evaluated whether mortality salience impacted speaker credibility and behavioral intentions to follow government recommendations to stay safe from COVID-19, testing TMT. Results show that repeated reminders of mortality over time may have negated the desire for information from a trusted source. Implications for TMT and long-term awareness of death are discussed.

Keywords:

• Covid-19
• terror management theory
• source credibility
• perceived risk

Disclosure statement

No potential conflict of interest was reported by the author(s).