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ABSTRACT
As a key component of electronic commerce, online shopping logistics service quality (OSLSQ) has received extensive attention in recent years. Many studies have focused on how to appraise and improve logistics service quality, while little research has been done on the potential value of improving OSLSQ. Based on 1236 questionnaires completed in Beijing, Wuhan, Changsha and Zhoukou, this paper contributes to the study of customer perceived value of OSLSQ by using an ordinal logit regression model. The results indicate that customer perceived value of OSLSQ varies across customers according to their age, education and location, but no difference is found between males and females. In addition, customer perceived value is closely linked with customer satisfaction.
Disclosure statement
No potential conflict of interest was reported by the authors.
Acknowledgement
This work is supported by the National Natural Science Foundation of China under grant NSFC-71471088. The authors thank Professor Linhan Ouyang from Nanjing University of Aeronautics and Astronautics and Dr. Juan Wang from Nanjing University of Science and Technology, China, for supporting Han Yunxia's research. We thank the Editors and two anonymous reviewers for constructive comments.