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ABSTRACT
An increasing number of people have been aware of the significance of agricultural sustainability. While the current agricultural product supply chain transformation into a green agricultural product supply chain (GAPSC) needs financial support and more consumers’ recognition. Against COVID-19 and the income gap between rural areas and urban areas, this paper designed a financing system for GAPSC with agricultural product suppliers as financiers and urban residents as investors. Furthermore, both the bank and network crowdfunding financing platforms connect the agricultural product suppliers and urban residents in this financing system. This research built an evolutionary game model based on the relationship between agricultural product suppliers and urban residents in the financing system. With evolutionary game theory and Matlab software, the financing game model was analysed. The researchers found that the ESS in the financing game between agricultural product suppliers and urban residents can be promoted through decreasing the cost of GAPSC and enhancing the operation ability of GAPSC. The researchers also recommend that the demand for green agriculture products be stimulated to develop GAPSC.
Acknowledgement
This work supported by the China Postdoctoral Science Foundation (No. 2019M660700); the Beijing Key Laboratory of Megaregions Sustainable Development Modelling, Capital University of Economics and Business (No. MCR2019QN09).
Disclosure statement
No potential conflict of interest was reported by the author(s).