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Abstract
Factors related to gambling behavior among college students in the USA are examined by applying the theory of reasoned action (TRA) and incorporating the concepts of impulsivity and cognitive bias. This study uses a broader approach to analyze gambling behavior by including financial behavior variables using ordinary least squares (OLS) and logistic regressions. The survey data were collected through a self-administered online questionnaire of college students from 19 colleges and universities in the fall of 2010. With a sample of 5024 college students, a majority of the respondents (84.45%) in this study report that they did not gamble in the last 30 days. The results of multivariate analysis indicate that gambling is related to attitudes toward gambling, cognitive bias toward gambling, subjective norms of family members regarding financial behavior, and impulsivity. Underestimation of financial behavior (cognitive bias toward financial behavior) was found to be associated with only gambling frequency but not gambling propensity.
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