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Abstract
The purpose of this study is to examine the validity of the instrument proposed by Delamere, T. A., Wankel, L. M., & Hinch, T. D. [(2001). Development of a scale to measure resident attitudes toward the social impacts of community festivals, Part I: Item generation and purification of the measure. Event Management, 7, 11–24] and to assess the local residents' perceptions of the Foça Rock Festival, which was held in Foça, Turkey. In order to achieve the validity of the instrument, confirmatory factor analysis with LISREL 8.8 was employed, the composite reliability, the estimated percentage of variance extracted by each construct, the discriminant and convergent validity were examined. Results indicated that the local residents' perceptions have two main dimensions with five sub-factors. Furthermore, the results also suggest that these two dimensions (social benefits and social costs) can be measured by 35 items instead of using all 47 items. The collective results indicate that when convergent and discriminant validities are achieved, construct validity is supported. The results also suggest that social benefits dimension is perceived positively by the local residents. On the other hand, other important findings of this study related to the social costs of the festival are the increases in traffic congestion, pedestrian traffic, ecological damage, litter and overcrowding.
Notes
† Part of this article was presented at the ‘Advances in Hospitality and Tourism Marketing and Management 2011 Conference’ hosted by Boğaziçi University and Washington State University between 19 June and 24 June 2011.