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Articles

Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia

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Pages 50-67 | Received 23 Sep 2013, Accepted 10 Sep 2014, Published online: 20 Oct 2014
 

Abstract

The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how ‘Religion’ moderates the relationship. The variable ‘Religion’ is represented by the availability of Islamic norms and practices relevant to tourism at the destination. The results of the partial least square indicate that tourism motivations are significantly and positively related to tourist satisfaction. The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported.

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