Collaborative commerce in tourism: implications for research and industry

Abstract

Technology advances enable people to trade and sell their own travel products, which in turn create numerous transformation changes into the tourism industry structure, the nature of tourism products and experiences, the competitiveness of traditional and new tourism players and the process creating (social) value in tourism. This paper investigates the application and implications of collaborative commerce in tourism and provides suggestions for future research.

Keywords:

• tourism
• social media
• collaborative commerce
• social commerce
• value creation
• business models