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Abstract
This study analyses variations in the operational setting in the context of nature-based tourism (NBT) and draws much needed attention to the supply side of this sector by segmenting the NBT service providers based on their setting preferences. This paper focuses on the setting of NBT as an important alternative avenue for understanding the operational context of NBT supply. This approach is subsequently empirically explored through a national survey among the NBT service providers in Sweden. The data analysis demonstrates that the companies can be rather clearly clustered based on the variations in the perceived importance and impact of NBT setting components. This study therefore helps in understanding the role of a commercial setting in explaining NBT supply, which has a potential to not only contribute to developing the research of this sector further but also help in avoiding possible conflicts with other natural resource users and improve its overall management.
Disclosure statement
No potential conflict of interest was reported by the author.
Notes
1. To clarify what is meant by ‘nature’ here, without delving into vast philosophical debates, a pragmatic definition by Castree (Citation2013, p. 10) becomes handy, who states that ‘a common semantic denominator is that nature is defined by the absence of human agency or by what remains (or endures) once the human agents have altered natural processes and phenomena’.