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Current Issues in Tourism Volume 22, 2019 - Issue 10
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A review of eye-tracking research in tourism

Noel ScottGriffith Institute for Tourism, Griffith University, Gold Coast Campus, 58 Parklands Drive, Southport, QLD, 4222, AustraliaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-8770-2563
ORCID Icon,
Rui ZhangGriffith Institute for Tourism, Griffith University, Gold Coast Campus, 58 Parklands Drive, Southport, QLD, 4222, Australia
,
Dung LeGriffith Institute for Tourism, Griffith University, Gold Coast Campus, 58 Parklands Drive, Southport, QLD, 4222, Australia
&
Brent MoyleGriffith Institute for Tourism, Griffith University, Gold Coast Campus, 58 Parklands Drive, Southport, QLD, 4222, AustraliaORCID Iconhttp://orcid.org/0000-0002-8945-3086
ORCID Icon
Pages 1244-1261 | Received 26 Jan 2017, Accepted 10 Aug 2017, Published online: 27 Aug 2017
 
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Abstract

This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.

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