![Sample our Built Environment journals, sign in here to start your access, Latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5926/TOC-Subject-Sample-2021-Built-Environment.jpg"})
ABSTRACT
Drawing upon the Drucker’s ([2006]. The effective executive. Harper Paperbacks.) definition of effectiveness as ‘doing the right thing’, this paper explores how small tourism firms driven by an ethical approach to tourism, here named as ‘values-based’, understand their organizational effectiveness. This study is guided by Aristotle’s notion of phronesis (practical wisdom) aimed at developing and exercising an attitude towards ‘good’ actions. Using a narrative approach via unstructured interviews with owner-managers of small values-based Italian firms, these explorative research findings disclose an organizational effectiveness rooted in a personal intuitive disposition for ‘doing the right thing’, gained by practical first-hand experience, personal knowledge, and moral rectitude.
Disclosure statement
No potential conflict of interest was reported by the author(s).