Twitter public sentiment dynamics on cruise tourism during the COVID-19 pandemic

ABSTRACT

This study reports time-series dynamics of Twitter public sentiment on cruise tourism and its driving factors during the COVID-19 pandemic. We conduct sentiment analysis on a large collection of tweets posted between 1 February and 18 June 2020. On the basis of recent research literature, our analysis results enhance understanding of the impact of COVID-19 on the cruise industry. Our study also demonstrates the value of sentiment analysis and echoes the recent call for using sentiment analysis as an important tool in tourism research.

KEYWORDS:

• Cruise tourism
• power relation
• public sentiment
• sentiment analysis
• topic modelling

Disclosure statement

No potential conflict of interest was reported by the author(s).