People's perception on dark tourism: a quantitative exploration

ABSTRACT

The aim of this paper is to find out the perceptions of Indian Citizens about dark tourism in Indian context. Dark tourism is slowly getting attention among tourists in India. Here, cluster sampling method was applied and the total sample size was 396 respondents. We took help from the primary and secondary data here. The analysis is being undertaken with the help of Logistic Regression Technique applying SPSS Software. Logistic Regression technique can only be applied if the dependent variable is categorical in nature and independent variables can be either continuous or categorical. Hence, we applied binomial logistic regression technique to analyse the data. The findings could be useful for the marketers to develop service-related strategy formulations for the tourists.

KEYWORDS:

• Dark tourism
• cluster sampling
• logistic regression
• remembrance
• entertainment

Disclosure statement

No potential conflict of interest was reported by the author(s).