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Current Issues in Tourism Volume 25, 2022 - Issue 24: COVID-19
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Research Letters

Post-COVID wellness tourism: providing personalized health check packages through online-to-Offline services

Yu-Ting Huanga Bachelor Program of International Management, National Yunlin University of Science and Technology, Douliu City, Taiwan R.O.CORCID Iconhttps://orcid.org/0000-0002-8244-5841
ORCID Icon,
Lee Tzong-Rub Department of Marketing, National Chung Hsing University, Taichung City, Taiwan R.O.CORCID Iconhttps://orcid.org/0000-0003-3548-3287
ORCID Icon,
Alexis P. I. Gohc College of Future, National Yunlin University of Science and Technology, Douliu City, Taiwan R.O.CCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6305-7878
ORCID Icon,
Jehn-Hwa Kuod Jen-Ai Hospital, Taichung City, Taiwan R.O.C
,
Wen-Yu Lind Jen-Ai Hospital, Taichung City, Taiwan R.O.C
&
Si-Ting Qiue National Chung Hsing University, Taichung City, Taiwan R.O.C
Pages 3905-3912 | Received 21 Apr 2021, Accepted 10 Feb 2022, Published online: 23 Feb 2022
 
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ABSTRACT

This study proposed a new approach to wellness tourism through organizations’ offering of wellness services as part of Online-to-Office (O2O) services to their employees. Targeted group data from 319 participants found medical professionalism, medical reports’ accuracy, and privacy protection to influence their health check provider selection. Through certified medical advisement, R analysis, and filtering/sorting of 16523 sets of medical data, personalized health check packages for Generation COVID, Generation Y-Millennials, and Sandwich Generation were obtained. Together with medical services and wellness tourism providers, organizations could utilize these results to offer personalized wellness tourism packages to their employees accordingly, invoking a sense of Perceived Organizational Support (POS) among them. This proposed tripartite cooperation may offer a lifeline to all parties in this post-pandemic era.

Disclosure statement

No potential conflict of interest was reported by the author(s).

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