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Abstract
In this study, consumer behaviours and experiences with regard to N-Screen are analysed, with a particular focus on the antecedents of consumer intentions. Using a combined model of Diffusion of Innovation theory and the Technology Acceptance Model (TAM), N-Screen acceptance was empirically investigated based on usability and diffusion factors. The results show that the diffusion factors of N-Screen significantly influence the usability, which subsequently affects adoption of the technology. The policy and managerial implications of the model for N-Screen are discussed. This study ultimately provides an in-depth analysis and heuristic data on consumer drivers, market dynamics, and policy implications within the N-Screen ecosystem.
Notes
This article was originally published with errors. This version has been corrected. Please see Corrigendum (http://dx.doi.org/10.1080/1369118X.2013.796704).
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