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Abstract
The purpose of this paper is to demonstrate that at least some portion of the digital ‘gender gap’ is a rhetorical construction that measures digital literacy by possession of legacy knowledge–knowledge co-constructed within the technology field where women are largely absent. This paper describes some culturally situated discourses and practices that shape the development of online spaces in subtly gendered ways. It describes Pinterest, a popular social bookmarking site overwhelmingly populated by women, and its design features that largely do not rely on legacy knowledge for engaged member participation. This paper finds that, first, the culturally situated practices of technologists introduce hegemonic narratives through design features that marginalize some female users. Second, some descriptions of the gender gap are rhetorically constructed, relying on evidence of legacy knowledge rather than examining the outcomes of women's online practices. Third, narrowing the gender gap will require a re-seeing and re-thinking about how ‘digital literacy’ is defined and measured. This paper offers insights into some of the barriers between women and digital fluency that are inadvertently constructed by the tacit knowledge of those who develop technologies – knowledge that is often inaccessible to women. Digital literacy theorists, instructors, and technology professionals may engage this research to either alter their end products so that the operation of those products does not assume tacit, legacy knowledge, or, alternatively, they may find ways to make this tacit knowledge more visible so that end users may actively engage the hegemonic narratives encoded in the products rather than passively consume them.