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Abstract
The aim of this research is to contribute to the growing literature on online political participation by seeking a better understanding of the social determinants of action that drive expressive political participation in Twitter. Our results revealed that social influence variables explain a significant portion of variance in online political participation independently from the antecedents identified by prior literature. While social identity and group norms were significantly related with political expressive participation in Twitter, subjective norms had no significant effect. Findings are discussed within the scope of Gezi Park protests and future research directions are suggested.
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This article has been corrected with minor changes. These changes do not impact the academic content of the article.
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Notes on contributors
Kaan Varnali
Kaan Varnali, Ph.D., is an Associate Professor and the Vice Dean of the Faculty of Communication, Istanbul Bilgi University. His prior research has appeared on the International Journal of Information Management, Electronic Commerce Research and Applications, Journal of Marketing Communications and Society. [email: [email protected]]
Sahika Gorgulu
Sahika Gorgulu, M.A., is a Ph.D. candidate at Galatasaray University and a Research Assistant at Department of Advertising, Istanbul Bilgi University. Her research areas include political communication, comparative media studies and contemporary digital cultures. [email: [email protected]]