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Articles

Hyperlinking practices in Swedish online news 2007–2013: the rise, fall, and stagnation of hyperlinking as a journalistic tool

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Pages 847-863 | Received 02 Apr 2014, Accepted 28 Oct 2014, Published online: 24 Nov 2014
 

Abstract

Hyperlinks are considered vital to both the Web and to digital journalism. This study utilizes a longitudinal content analysis of hyperlinking practices in Swedish online news from 2007 to 2013 to see how hyperlinking evolves over time. It also compares if and to what extent publishing tradition shapes journalistic practice. The findings primarily show that the overall impact of hyperlinks remains largely unchanged over time but that internal links, while still being most common, decrease in relative importance while external links increase. The general conclusion is that hyperlinks, so far, are not an important aspect of online journalism practice.

Acknowledgement

The authors would like to thank the anonymous reviewers for their helpful comments.

Notes on contributors

Michael Karlsson, Professor at Karlstad University, is interested in online journalism and is widely published in journals such as New Media & Society, Journalism Studies, International Communication Gazette, and Journalism. [email: [email protected]]

Christer Clerwall, Assistant Professor at Karlstad University, focuses on online, digital, and data journalism and has been published in journals such as Journalism Practice and Journalism Studies. [email: [email protected]]

Henrik Örnebring is Professor of Media and Communication at Karlstad University, Sweden, and was previously a Senior Research Fellow at the European Studies Centre, St Antony's College, Oxford University. He has published widely on journalism, convergence, and media history in journals such as Journalism Studies, International Journal of Press/Politics, Media History, and International Communication Gazette. [email: [email protected]]

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